Designer Hilde Rubecksen has always seen the value in simplistic, everyday and ordinary clothes. In the design process, she is working to twist and turn iconic garments and traditional details, in order to recreate them with new possibilities and visual expressions.

She is interested in quality, durability and comfort. Hilde Rubecksen is educated fashion designer from The Royal College of Art in London, and has excelled in fashion in a number of large worldwide cities, before she returned to Bergen some years ago .